OUR MISSION

To introduce the world to the inherent beauty of coffee through meticulous sourcing and roasting.

Per’La Specialty Roasters was founded in 2015 by college friends Chris Nolte and Paul Massard. Their goal was simple, to develop, implement, and deliver customized, roasted-to-order coffee solutions in an uncommon way in the specialty coffee industry. Since its founding, Miami-based Per’La has received local and national awards and boasts a portfolio of coffee partners among the leaders in the food and hospitality industry.

CHRIS NOLTE

Co-Founder and Managing Partner of Per’La Specialty Roasters, brings a wealth of experience in business development, branding, and marketing across diverse industries, including hospitality, healthcare, and logistics. His expertise lies in overseeing large, multi-site product implementations, encompassing needs assessments, product selection, staff education, and quality testing. With a deep passion for enhancing the customer experience, Chris is dedicated to helping businesses grow their bottom line. He graduated from the University of Miami in 2005 with a degree in International Finance and Marketing.

PAUL MASSARD

Co-Founder and Managing Partner, is a Certified Q Grader by the Coffee Quality Institute, one of only about 350 in the United States. With over 20 years of comprehensive experience in coffee procurement, roasting, grading, farming, and production, he has a strong background in the coffee industry. Previously, Paul served as the Director of Supply Chain for Honolulu Coffee Company, overseeing various aspects of the coffee process. He also held roles at The Roasterie in Kansas City, where he was the green coffee buyer, production manager/roaster, and quality assurance manager. Paul is a graduate of the University of Miami with a degree in International Finance and Marketing (2005) and holds an Executive MBA from Florida Gulf Coast University (2009).

VANESSA VALERA NOLTE

Managing Partner - With nearly 20 years of international business experience with a focus in the consumer electronics and home goods space, Vanessa brings extensive expertise in the areas of branding, finance, and accounting.  Vanessa is a graduate of the University of Miami with a degree in Finance and is a past recipient of  EY's Entrepreneur of the Year award.  Vanessa also maintains a passion for mentoring women entrepreneurs through her relationships with University of Miami, Babson College, and WIN Lab.