THE HISTORY BEGINS IN 2015
Per'La Specialty Roasters was born from the vision of college friends Chris Nolte and Paul Massard. Their shared passion for exceptional coffee led them to embark on a journey to deliver the finest quality coffee, roasted to order. With acommitment to excellence, they set out to revolutionize the specialty coffee industry, starting from their base in Miami.
OUR TEAM
CHRIS NOLTE
CO-FOUNDER/MANAGING PARTNER
Bringing extensive experience in business development, branding, and marketing across various sectors including hospitality, healthcare, and logistics, our new team member specializes in large-scale product implementations. With a degree in International Finance and Marketing from the University of Miami, their passion lies in enhancing customer experiences and driving business growth.
PAUL MASSARD
CO-FOUNDER/MANAGING PARTNER
With over 20 years of experience in coffee procurement, roasting, grading, farming, and production, our new team member is a Certified Q Grader by the Coffee Quality Institute. Previously serving as Director of Supply Chain at Honolulu Coffee Company and in various roles at The Roasterie in Kansas City, Paul Massard brings a wealth of expertise to our team. He holds degrees from the University of Miami and Florida Gulf Coast University.
VANESSA VALERA NOLTE
MANAGING PARTNER
With nearly 20 years of international business experience with a focus in the consumer electronics and home goods space, Vanessa brings extensive expertise in the areas of branding, finance, and accounting. Vanessa is a graduate of the University of Miami with a degree in Finance and is a past recipient of EY's Entrepreneur of the Year award. Vanessa also maintains a passion for mentoring women entrepreneurs through her relationships with University of Miami, Babson College, and WIN Lab.
MARIANA FERNANDA TRUJILLO FERNANDEZ
MARKETING MANAGER
Bringing extensive experience in marketing, branding, and digital advertising, Mariana has collaborated with major companies such as Coca-Cola, Kimberly-Clark, and Unilever. Specializing in CPG foods, she combines a Bachelor’s degree in Marketing and Advertising with a Master’s in Digital Marketing and E-commerce from the Universitat de Barcelona. Her expertise is focused on driving brand growth and enhancing digital presence in the competitive food industry.
PER'LA TODAY
Today, Per'La stands as a testament to their dedication, offering custom coffee solutions to a diverse clientele. From humble beginnings, Per'La has grown to serve renowned names in the food and hospitality sectors, both locally and nationally Expanding their reach beyond borders, Per'La now proudly extends its commitment to quality internationally, with a presence in Newbury, UK.